The Inbound Marketing Methodology

Marketing Geared for Growth

The internet has changed the way we make our buying decisions, empowering us to find answers to our problems at the pace we feel comfortable with. We don’t need cold callers or ads to tell us what the cause of our pain is, because if we want to know, we’ll Google it.

And that’s exactly what the inbound marketing methodology is all about – helping people find answers to problems your business solves – then qualifying and converting them into your best leads and customers.

The “inbound marketing” methodology was officially made a thing by Hubspot in 2007. Since then, inbound has become the industry gold standard for B2B and many B2C companies. Why? Because there’s a formula to it, and it’s predictable; not to mention, it’s results driven.

Here's how the methodology worksSteps 1 - 3

Step 1: Attract

Attract strangers with a website optimized for the search engines, and by blogging and sharing and connecting in social media marketing.

Step 2: Convert

Entice visitors to keep exploring with web pages and blog articles that help them travel through their buyer’s journey.

Their goal is to find answers. Your goal is to collect contact information.

Lead them to your gated content, and offer it in exchange for permission to have their contact information.

Step 3: Close

Nurture leads with custom emails that offer new ways to assist them through their journey to patronage.

Provide more content offers, and create scoring and alert rules, so hot leads are easily identifiable, and the transition from marketing to sales is seamless.

Ready to propel your business to new heights?We are happy to help you achieve your goals

Our digital marketing services are run by a dedicated team that discusses key performance indicators with our clients from the beginning. We work with you closely to improve your marketing results. We will keep you informed through reporting tailored to your marketing needs.