The Inbound Marketing Methodology
Marketing Geared for Growth
The internet has changed the way we make our buying decisions, empowering us to find answers to our problems at the pace we feel comfortable with. We don’t need cold callers or ads to tell us what the cause of our pain is, because if we want to know, we’ll Google it.
And that’s exactly what the inbound marketing methodology is all about – helping people find answers to problems your business solves – then qualifying and converting them into your best leads and customers.
The “inbound marketing” methodology was officially made a thing by Hubspot in 2007. Since then, inbound has become the industry gold standard for B2B and many B2C companies. Why? Because there’s a formula to it, and it’s predictable; not to mention, it’s results driven.